As part of some sort of Max Factor legacy, I take this opportunity to ask questions and more importantly complain about this terrible campaign that's running rampant through the pages of my favorite magazines.

A Little Slice of History and of My Mind

As an immigrant to the United States my late grandfather, Diego de Ayora, went from working in a lamp factory to becoming the vice president of Max Factor cosmetics.  I have certainly inherited his eye for all things beauty and makeup.   Flipping through this month’s Elle magazine, I came to a screeching halt when I set eyes on this Max Factor flop-of-a-campaign.

This wild Native American number mismatches flawlessly with the sonic colors of Carmen Electra's eye shadow.  I suppose that this look could be to promote shades for the universal women, as though no matter what you’re wearing, these neon lids will match perfectly.  Yikes! Gross! Wrong!  I can’t imagine just who this look would appeal to, but I’m dying to find out.

I'm not sure if Electra's stylist was in the Bahamas the day of the shoot, or if the power was cut to her dressing room, but this is just frightening.

The Factors of this Max Factor Mess:

MAXeye Shadow in Serengeti:       

Maybe Carmen Electra and her Max Factor cosmetics crew are misunderstanding earthy tones with their Native American threads and Northern Tanzanian palette names.

Carmel Icing MAXwear Lip Color: This reminds me of those soccer moms that were always dressed a little too sexy for the games.

 MAXeye Liner Night Club (black): Around the world we continue to travel with this look that appears to span hemispheres and time.  These luscious eyelines a la Amy Winehouse may be the cherry atop this confusing sundae, but also may be the only thing that I would attempt to mimic on myself.

What do you all think? Am I being too harsh? Maybe, not hard enough! Let me know what you think of this Max Factor hot mess: