Ann Arbor Tuesday, July 8
Chicago Saturday, July 12
Minneapolis Tuesday, July 15
Seattle Sunday, July 20
San Francisco Friday, July 25
Los Angeles Sunday, July 27 & Monday, July 28
Denver Saturday, Aug 2
Dallas Wednesday Aug 6
Book your appointment online in advance to get:
* A shampoo and conditioning
* One-on-one consultation on the ideal style for your hair
* A professional blowout
* "Before" and "after" photos
* Free samples to recreate your new look at home
* Expert tutoring on how to use new Weather Works™ by FRIZZ-EASE®, new Luxurious Volume™ products, Luminous Color Glaze® Clear Shine, and other styling products.
No appointment or all booked up? No worries, swing by anyway. Walk-ins are encouraged and receive a 3-minute transformation with an expert stylist and free samples.
You might luck out and score a new style from top celebrity & editorial stylists.
The team of stylists is being led by two of their big guns, stylist Serge Normant and colorist Harry Josh, at various points throughout the tour to work their magic on your hair. Their celebrity client list includes Sarah Jessica Parker, Gisele Bundchen, Julia Roberts, Hilary Swank and Ellen Barkin, to name a few. So with any luck, your "after" shot could look as gorgeous as these:

John Frieda goes back to his roots.
John Frieda got his start as a hair guru-in-training by traveling to small towns and cities nationwide. He would set up temporary shop in strip mall parking lots to give product demonstrations, hair care advice, and style consultations to any woman lucky enough to walk by.
Today that tradition continues with an annual summer tour dedicated to making your hair go from frizzy to fabulous, complete with an expert blowout, style and tips to maintain your new style during the sweltering dog days of summer. But without the crazy price tag.
The glammed-up mobile salon is equipped with five stylist stations, two hair washing stations (with real water pressure) and a comfy lounge area. From what I can tell by the photos, not too shabby, eh?


If any of you Sparkle*Shelf readers get an expert makeover, please upload your before and after photo to show off your stylish new tresses.
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, you bet your bottom dollar I am all over this like WHITE ON RICE.
i'm totally going to do this, fun fun!
What, no freshchester dates? Phooey.
Being that they hit up LA in about 3 weeks, you bet your bottom dollar I am all over this like WHITE ON RICE.
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